Saturday, December 13, 2008

Sensitivitiy in Musical Taste

I remember reading Rick Warren's book when he talked about how music is so subjective in taste that of all things a church ever fights over, music is the biggest and the most unrelenting of them all.

Sure there are other issues in life that are controversial. But music really is the one.

I discovered that with the site Metaverse Music where I'm reviewing all these musicians who obviously would be ridiculed in real life in general. And any person I went to school with (well most) would have immediately turn off the music and moved on without a second thought.

Yet I get these people coming after me saying I'm totally off base or wrong or whatever it is because they love that person and their music.

It is very fascinating to experience this...

...It is an experience for me to hear all these comments. And in this way I am learning about marketing and art. I am finally understanding why good art often overlooked by bad art. Second Life provided a microcosm of the reality of marketing of all things subjective.

Anything said repetitively becomes reality.

In an age where information moves super fast, it is even more important about key word advertising. Good artists tends to be humble and try to not over market who they are and what they do. But those who don't know any better then to just market as they are the best. Then once you say it so many times and get enough people to you, you will get a fan base because they will fall in love for you because of you and it has nothing to do with the work.

It's different in Second Life because there is an audience interaction element in it. Those who do that and really get to the audience gets them coming back too more then those who's just there to play.

We don't have that much of a problem on a myspace or thesixtyone type site because the human element is removed. Only the music speak. You listen and you move from one to another without feeling any obligation to even stay a little longer and give them a chance the way Second Life sets things up to be.

Marketing of art and music is really different. There is so much truth to shameless self promotion. It really helps when you have an agent and a manger to do that. Even if it's just a friend to say it on your behalf, it makes a world of a difference in how everything comes out. When I vouche for someone else in a posting it's so many more times more effective then when I post my own announcement. It's fascinating how all of that works.

I am still learning and still growing. But I'm having a lot fun along the way.

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